I'm Right Again dot com    August 14, 2019


    In 1957, Vance Packard, a popular reporter for Associated Press and writer of essays for "Colliers" and other magazines with bread circulations, published a book titled "The Hidden Persuaders." It dwelled in great depth on manipulative techniques used by advertisers, agents for advertisers and political candidates to motivate, that is, manipulate we scufflers in the crowd.

    I have to assume  most of us realized the shrewd manipulators have learned how to use psychological techniques that appeal to what Packard termed "compelling needs," to create the desire to imitate The Marlboro Man and the Marlboro woman (Perhaps Joan Crawford or Jane Russell).   Smoking fulfilled a need to be considered desirable. The terrible consequences of this still exists. Only, in the passing years  many of the psychological techniques have been honed to perfection. Advertisers have since done deep motivational research and even used subliminal tactics to manipulate our desire for products.

    These needs we have are so strong that people can take up vaping even though we are warned that nicotine is an addictive substance.

    Propagandists studied the techniques of Joseph Geobbels, Hitler's successful Reich Minister of Nazi Propaganda and female film-maker Leni Rifenstahl (Triumph of the Will), who did more to advance Hitler's views on German Aryan supremacy and satisfy Nazi need for revenge following their WWI defeat, than anything else  (Blame the Jews).

The Take Away: How can a politician who promises us anything and lies about everything be defeated at the polls?

-Phil Richardson, Editor

Click to respond:  k7os@comcast.net













    -Phil Richardson, Editor.

Respond to: k7os@comcast.net